Your company should sell without you in the room.

The three stages

What happens in Build the motion?

Your instinct works on calls, but nobody else can repeat it yet. We find the right customers, test pricing and positioning, and turn what you do intuitively into a playbook.

What happens in Hand over the keys?

Your first commercial hires struggle when you’re not in the room. We define who to hire, join their first calls, and hand over the deals step by step.

What happens in Unite all revenue teams?

Marketing, sales and customer success drift apart as the team grows. We put leadership in place and shape the structure that lets the company grow without you in every room.

Partnering

Does dm(v) invest?

Sometimes, when the fit is right.

What does the advisory work look like?

A steady rhythm of 1:1 sessions for the decisions that come up as you grow. Before or after a fundraise, we step in more closely for a defined period.

How many companies do you work with at a time?

A small number, so every founder gets real attention. If there’s no capacity right now, we’ll say so and suggest when we can start.

How does it start?

We agree what you need and how we work together, then we start.

Is this a fractional CRO?

No. A fractional CRO runs your revenue team part-time. We help you and your team build the motion, hire the right people who run it and stay close while they take over, so growth doesn’t need you in every room.

What is the difference between Advisory and Advisory + investment?

Same work, same three stages. The only difference is whether dm(v) also invests.

Infield

What is Infield?

Infield is a newsletter by Dajana Mars, founder of dm(v). Essays on go-to-market for founders of technically complex B2B companies: leaving founder-led sales, first sales hires, pipeline, and building a revenue team. Every few weeks, free.

How do I find essays for my stage?

Every essay is tagged by stage. Filter Infield by stage, or open the stage pages listed above.

General

When should a founder stop leading every sale?

When you have a handful of customers who bought for the same reason. That is the moment to write down how you sell, so someone else can run it.

What does dm(v) actually do?

We support as a strategic advisor or work with you and your team on specific milestones.

Who do you work with?

Founders and CEOs of technically complex B2B companies, from pre-seed to Series B+, in Europe and the US.

Where are you based?

Berlin and New York.