(v)INFIELDBER · NYC
Seed.
Essays from Infield for founders at Seed.
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Essays.
- Pipeline Generation Fundamentals: Inbound, Outbound, and How to Prioritise EarlyMost early-stage founders don't actually have a pipeline problem. They have a simpler problem: they don't know what the options for getting pipeline even are, or how to put them together.
- The Go-to-Market Foundation Every Early-Stage Founder Needs to BuildMost early-stage founders don't struggle with go-to-market because of a lack of effort or ideas. They struggle because there's no real structure behind it. This is a starting point for building one.
- Building Your First Revenue EngineKey lessons from scaling early-stage B2B SaaS companies from six to seven figures in ARR.
- Hiring Your First Sales RepWhat to look for, when to hire, and how to set up your first sales hire for success.
- What I Actually Look For When Hiring GTM StaffA hiring scorecard has many dimensions. It's easy to get lost in them. At the end of the day, three things consistently make the difference across every GTM role I've ever hired for. These are the must-haves.
- How to Actually Generate ROI from ConferencesConferences are often a significant bet with an unclear return until you've been several times and hit true scale. Here's how to decide whether to go in the early days, and how to make the investment work if you do.
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