Executive advisory for CEOs and founders.
Sometimes on your cap table.
- Format
- Regular 1:1 sessions, with closer support at key moments.
- With
- You, or your go-to-market leaders.
- For
- Technically complex B2B companies, pre-seed to Series B+.
- Investment
- Sometimes, when the fit is right.
(01) Where growth stalls
Three stages, one goal: growth that doesn't need you in every room.
- (01)
Build the motion.
Your instinct works on calls, but nobody else can repeat it yet.
We find the right customers, test pricing and positioning, and turn what you do intuitively into a playbook.
- (02)
Hand over the keys.
Your first commercial hires struggle when you’re not in the room.
We define who to hire, join their first calls, and hand over the deals step by step.
- (03)
Unite all revenue teams.
Marketing, sales and customer success drift apart as the team grows.
We put leadership in place and shape the structure that lets the company grow without you in every room.
(02) In practice
“Dajana combines a rare skillset of exceptional strategic thinking and hands-on GTM expertise. She helped us define our core pillars: positioning, ideal customer profile, tech stack, and motion.”
(03) Questions
What does the advisory work look like?
A steady rhythm of 1:1 sessions for the decisions that come up as you grow. Before or after a fundraise, we step in more closely for a defined period.
How many companies do you work with at a time?
A small number, so every founder gets real attention. If there’s no capacity right now, we’ll say so and suggest when we can start.
How does it start?
We agree what you need and how we work together, then we start.
(04) Ask Dajana
Where does growth still depend on you?
From the first playbook to a team that doesn't need you in every room.