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Three stages

(01) Build the motionTurn what you do intuitively into a playbook.
(02) Hand over the keysHand over the deals to your first commercial hires.
(03) Unite all revenue teamsLeadership across marketing, sales and customer success.

(Approach) Every deal → the right roomsGrowth that doesn't need you in every room.View the approach →

Key engagements

Secfix2x ARR in under 12 months
Arva AIYC S24Early enterprise wins, GTM motion defined
LyceumICP, positioning and motion defined
KomboYC S22Top-of-funnel motion scaled post Series A
CledionPre-revenue to first customers and funding
TaktileYC S20Built go-to-market from 0 to 250 people

View portfolio →

(02) Founder voiceSecfix

Fabiola Munguia

“She helped us double our ARR in under twelve months.”

Fabiola Munguia · CEO, Secfix

Resources

InfieldEssays by Dajana Mars on building go-to-market.
GTM StackTools we'd use at every stage, from pre-seed to Series B.
GTM Lab Coming soonA voice advisor for go-to-market questions.

(02) From Infield8 min

LatestPipeline generation fundamentals.Inbound, outbound, and how to prioritise early.

About

Dajana MarsFrom strategy and M&A at UBS to Taktile and Arva AI.
Speaking and pressPodcasts, talks and press.
PartnersIncubators and programs we mentor in.

(02) FounderBER · NYC

Dajana Mars

Dajana Mars

Founder, dm(v) · BER · NYC

(v)INFIELDBER · NYC

Pre-seed.

Essays from Infield for founders at Pre-seed.

(01)

Essays.

(02)

Tools for this stage.

ZeroCRM
NotionPlaybooks
CalendlyScheduling
lemlistOutreach automation
GranolaCall recording
ClaudeAI assistant & agents

View the stack →

The go-to-market partner for founders building hard things.

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GTM Stack

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