(v)INFIELDBER · NYC
Series A.
Essays from Infield for founders at Series A.
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Essays.
- Pipeline Generation Fundamentals: Inbound, Outbound, and How to Prioritise EarlyMost early-stage founders don't actually have a pipeline problem. They have a simpler problem: they don't know what the options for getting pipeline even are, or how to put them together.
- The Go-to-Market Foundation Every Early-Stage Founder Needs to BuildMost early-stage founders don't struggle with go-to-market because of a lack of effort or ideas. They struggle because there's no real structure behind it. This is a starting point for building one.
- Building Your First Revenue EngineKey lessons from scaling early-stage B2B SaaS companies from six to seven figures in ARR.
- When to Move to a First-and-Second-Line Revenue Leader ModelThe moment your revenue org needs a second layer of leadership is one of the most consequential and most commonly mistimed decisions in a company's growth.
- What I Actually Look For When Hiring GTM StaffA hiring scorecard has many dimensions. It's easy to get lost in them. At the end of the day, three things consistently make the difference across every GTM role I've ever hired for. These are the must-haves.
- How to Actually Generate ROI from ConferencesConferences are often a significant bet with an unclear return until you've been several times and hit true scale. Here's how to decide whether to go in the early days, and how to make the investment work if you do.
- How to Introduce Territory Planning and PODsAt some point, a growing GTM team stops being a group of individuals and needs to become a coordinated system. Territory design and POD structures are how you build that system. Here's how to do it from scratch.
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