GTM and high-growth sales playbooks for banks
The Proof Collection Podcast · October 2026 · English · 1 hr 9 min
(New episode)
High-growth sales playbooks for banks.
Why banks don't buy like startups, and how to sell to them. With host Christian Botorog.
A conversation with Christian Botorog on go-to-market for the financial industry: why banks don't buy like startups, and how to sell to banks.
I joined The Proof Collection Podcast to talk go-to-market for the financial industry. Host Christian Botorog runs the show, and the episode is live now.
Most of the conversation was about how banks actually buy. Not like startups: longer cycles, more stakeholders, proof before appetite. We went through what selling to banks takes in practice, and why a startup playbook rarely transfers.
We also went back to Taktile: how I met Maik, became one of the earliest hires, and saw the journey from seed to Series B from the inside. That is where I learned what building a commercial organisation actually takes.
Beyond that, we covered my work as an angel investor and the founders I advise in fintech. Quietly, mostly.
Topics
- Why banks don't buy like startups
- GTM and sales playbooks for the financial industry
- Joining Taktile as one of the earliest hires, seed to Series B
- Angel investing and advising founders in fintech
Banks don't buy like startups.Dajana MarsListen to the episode ↗← All media
(01) Ask Dajana
Where does growth still depend on you?
From the first playbook to a team that doesn't need you in every room.