(v)FeatureBER · NYC
Go-to-market strategy for early-stage founders
HPI Engine · 2026
(Session)HPI Engine2026
Speaker · Dajana MarsollekImage · HPI Engine
(Expert advice)
Go-to-market for early‑stage founders.
What to put in place before the first sales hire.
(Topics)
ICP before spend · What must be true before hire one · Founder-led sales into a repeatable process
A session with HPI Engine founders on building structure behind go-to-market before scaling the team.
A working session with founders in the HPI Engine programme on go-to-market strategy: what to put in place before hiring, and how to tell whether a motion is actually repeatable.
Topics
- Sharpening the ICP before scaling spend
- What has to be true before the first sales hire
- Turning founder-led sales into a repeatable process
(01) Ask Dajana
Where does growth still depend on you?
From the first playbook to a team that doesn't need you in every room.